LCD or Plasma screens are smaller format which can empower digital outdoor advertising better known as digital out of home advertising. Since the display format is smaller it is suitable for smaller venues and multiple screens located at various points can help advertiser to hamper the ad message effectively. LCD screens are easily available for advertising and easy on pocket for asset owner as well as advertiser.
Large small screen ad network can be created to reach maximum audience especially indoor venues like railway station, metro station, bus shelters, airports, inside the train or buses etc. Through ad engine partnerships can be created for venues to share the display space like restaurants where menu board can be shown by asset owner and certain time slots can be allowed for advertisers like beverages brands. This will help asset owner to earn income and advertiser to reach its customer in very targeted manner.