Outdoor LED Displays are weatherproof, dustproof and easy to maintain. Application of outdoor LED displays in advertising in quite influential. Digital billboards located at strategic points can attract maximum eyeballs, especially in metropolitan areas. One of the biggest advantage digital billboards offer over static ones is its high brightness which is much more attractive. Outdoor LED displays can be viewed in direct sunlight too which helps the content to be crystal clear at day time and night time. Outdoor LED Displays can be set up near the road, outside malls, airports, corporates, etc.
Outdoor advertising is less organized than its counterparts, through ad engine lot of discipline can be brought over making the output quantifiable & digital outdoor advertising much more effective. For e.g. through ad engine advertiser will have liberty to only pay for desired time slots providing much more focused approach and value for money. Since everything will be available on one platform, digital outdoor advertising can flourish in near future.