Xtreme Media® Crowd Analytics measures customer insights pertaining to demographics and emotions of the viewer. This solution not only allows brands to accurately measure the effectiveness of their ad campaigns, but it also triggers the right content as per the data collected. Crowd Analytics can be implemented by attaching a simple HD camera to the digital signage. Xtreme Media® Crowd Analytics software integrated with the camera detects the age group, gender and most importantly his/her attention span which represents the interest level of the viewer. Emotions such as is the viewer smiling or not are also captured for analysis.